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What can a Loyalty Program do for me? How should I structure my Loyalty Program? What to consider when creating a loyalty scheme? What behaviors should be rewarded? How to check if the Program is financially sound? How to assess the Program’s effectiveness?

These are the questions you need to ask yourself before bringing your program to lifeThis guide will help you:

  • Understand the reasons for having a Loyalty Program in the first place.
  • Make sense of the different formats and structure available to you.
  • Design the Program considering financial considerations, branding, and launch activities.

It's your turn now!